Print Solutions
Scope of Work
Role: Designer, Photography Director, Print Production Specialist Responsibilities: Designed and produced a variety of printed materials, including brochures, mailers, specialty print projects, and premium items. I edited and modified imagery to enhance visual impact, managed photography selection, refined layout design, and oversaw print production to ensure high-quality output and brand consistency across all collateral.
Objectives
Collaborating with internal teams at Farmingdale State College, I developed impactful printed materials such as brochures and mailers to attract prospective students and strengthen connections with current students. By enhancing imagery and refining layouts, I created engaging collateral that boosted engagement, supported retention, and won multiple national design awards, elevating the institution’s reputation.
FSC Strategic Plan
The FSC strategic plan brochure, titled “Eight for ’28,” was developed using various component from FSC’s visual identity, including colors, imagery, and type treatments. A landing page was also developed, incorporating the same material and aesthetics from the brochure. Click here to view the website and brochure.
FSC Acceptance Package
The Farmingdale State College acceptance package was a multifaceted project used to inform students of their acceptance to the college. The package includes a custom die cut envelope, a 28 page booklet and a distinct outer envelope. The elaborate components are intended to draw attention and differentiate FSC from other colleges.
FSC Viewbook
The FSC viewbook is a horizontal brochure showcasing the college’s academic programs, hands-on learning, and vibrant campus life. Featuring dynamic photography and stylized section treatments, it captivates viewers and sparks interest in the college experience.
Outcomes & Key Takeaways
Impact:
By modernizing traditional print materials such as brochures and mailers, we reimagined the institution’s brand presence, making it more relevant and engaging for prospective and current students. This fresh approach to design and production shifted how the audience perceived the institution, creating a more dynamic and approachable image. The updated materials not only resonated more effectively with the target audience but also contributed to a noticeable increase in enrollment and retention, reflecting the success of this shift in strategy.
What I learned:
Researching prospective students and strategic audiences provided valuable insights into their needs and preferences, allowing me to craft communications that resonated with them in a creative, yet focused manner. I learned how to balance attention-grabbing design with the importance of the material’s message, ensuring both were equally prioritized. Revamping the institution’s imagery and visual identity was a challenging yet rewarding task, and the efforts directly contributed to a refreshed perspective that aligned better with the audience, reinforcing a modern, engaging brand image.